White-Label Airbnb Clone: How Agencies Launch Rental Marketplaces for Their Clients

How do White-Label Clones help agencies?

White-label means you get a complete Airbnb clone with web, iOS, Android apps, and an admin panel. All these come with 100% source code.

This helps agencies to rebrand it completely. i.e., logo, colors, fonts, etc.

• Speed – allows them to customize and launch in 2-4 weeks vs 6-12 months of custom development
• Profit – can charge clients $50k-70k, pay $15k-25k for clone = $40k+ margin
• Repeatable – yes, same process but different niches (pets, luxury, boats)
• Scalable – can handle 10 clients simultaneously with a small team

One agency I know launched 16 client marketplaces last year, with each sale making $2k-10k/month commissions. 

Want a similar setup for your agencies? Contact our team today.

Step 1 - Pick the right White-Label Clone

Not all clones are agency-ready, so choose them wisely. Here are a few tips,

• Choose an Airbnb clone that provides Full Source Code (100% source code) 
• Along with the web, mobile apps should also be customizable
• Look for a clone that is built with strong architecture and advanced technologies
• Check whether they can help you with web installation and mobile apps submissions.
• A one-time fee would be fine, or sign a contract on a client basis for lower fees.  

Step 2 - The Agency Launch Process

Get on a discovery call with your client, and I have prepared a few lists of questions to ask (checklist)

1. Identify their Niche (pets? luxury? boats?)
2. Find out their target cities/countries
3. Talk about branding guidelines
4. Discuss timeline expectations
5. Ask about their budget

1. Rebrand UI/UX (logo, colors, fonts)
2. Domain setup (clientbrand.com)
3. Payment gateway (Stripe/PayPal setup for client)
4. Legal pages customized if needed

There are some customizations that needs to be done. Here are few scenarios,

• Niche filters (pet size, boat length)
• Custom pricing rules
• Local taxes/VAT
• Multi-language setup based on their target location
• Unique host verification process

• End-to-end testing (bookings, payouts, mobile)
• Live demo with fake or dummy data
• Client training (30-min video)
• Go-live checklist complete

Step 3: Set your Agency Revenue Model

Here are few pricing model that works,

1) Fixed Model – One of the common models used in agencies where you can set a fixed price for clone, setup and technical support .

Example: $60k with clone + setup + 3 months support

Tip: If your client needs 6 months or 1 year of technical support, you can modify the pricing accordingly.

2) Revenue Share – You can get lifetime of revenue from all the bookings that happen on the platform or a % commission every year on the revenue they make.

Example: $50k + 2% lifetime revenue 

3) Monthly SaaS – Very good model if you are planning for monthly recurring revenue.

Example: $5k setup + $2k/month for using the platform

4) White-label Reseller – Sign a reseller agreement and people are refer to their clients and they get a share for every sale that happens.

Example: $10k + $500/client you refer

Tip: You can upsell addons.

Example: $5k/month maintenance packages or $2k/month marketing services or $3k SEO setup + content if you have a marketing team with you.