We all know that the vacation rental market is booming due to the rise of Airbnb but at the same time, it’s more competitive than ever.
Nowadays, hosts are putting so much effort into making their rental perfect with great photos, comfy beds, and some unique amenities like a game room, coffee bar, etc.
Still, their calendar looks empty with low occupancy rates and inconsistent bookings.
Sound familiar? You’re not alone!
These are common challenges faced by host,
- Your listing looks like everyone else’s
- Guests can’t feel what makes your place special
- You’re not showing the experience they’ll remember
- Your pricing might actually be pushing people away
How to fix this?
✅ Help guests imagine themselves staying
✅ Highlight what truly makes your place different
✅ Use simple words that attract the right guests
✅ Price smarter (not just cheaper)
You don’t need fancy cameras or big budgets. Use smarter ways to present what you already have.
Let’s discuss in detail!
Step 1 - Diagnose why guests aren’t booking
Before fixing anything, you need data. Check your listings click-through rate (CTR) on Airbnb/Vrbo if you have listed over there. If it is below 2-3%, then your title and photos are failing.
Next, check 3-5 competing listings that rank higher than yours. Analyze what photos and words they use.
Finally, analyze your reviews. Whether your clients are complaining about something or praising your listing to check what’s missing.
Action Plan
i) Note your current CTR. Try tools like AirDNA or Mashvisor
ii) List 3 competitors’ strengths
iii) Identify 1 underrated feature guests love on your listings
Step 2 - Craft a nice & unique listing title
Your title is the first thing guests see. It should trigger them to open your listing.
Avoid generic words that everyone uses, and instead try this,
{{Unique feature}} + {{Target guest}} + {{Emotional hook}}
For Example:
Historic Downtown Loft: Romantic Getaway with Rooftop Views
Family-Friendly Lakehouse: Private Dock & Game Room
Avoid words like private, luxury, stunning, sunset, walkable, which are used by every host around the world. Be smart!
Action Plan
i) Prepare 5 title variations
ii) Test 2 for 2 weeks each
iii) Track which gets more clicks and start using that
Step 3 - Focus on photos for maximum appeal
Guests judge your rental in 0.5 seconds. Make sure it attracts them. I was having a word with one of the hosts from Florida, and they were using this technique.
- Hero image (Exterior or best feature)
- Lifestyle shot (people enjoying the space)
- Unique amenity close-up (Like pics of hot tub, fireplace, etc.)
- Local charm (nearby beach/mountain views)
These techniques boosted their click and booking rate massively by around 35%.
Also, shoot in landscape mode. Use wider angles and natural light.
Action Plan
i) Replace the 3 weakest photos
ii) Add 1 “lifestyle” shot
iii) Highlight 1 unique amenity
Step 4 - Write better descriptions
Most descriptions are boring. You should tell a story,
Here are some examples,
- Hook – Your private oasis awaits…
- Benefits – Unwind in a hammock under a century-old tree
- Social Proof –”Rated ‘best views’ by 40+ guests
- CTA – Book now – your perfect getaway is a click away!
- Use “you” language (You’ll love….)
Action Plan
i) Rewrite your first 3 lines
ii) Add 2 review snippets
iii) Include 1 sensory detail
Step 5 - Implement smart pricing
You need to understand that pricing incorrectly can cost you thousands yearly.
Avoid these mistakes
- Static Pricing
- Ignoring Events
- Race-to-the-Bottom Discounts
Action Plan
i) Implement dynamic pricing plans
ii) Hike prices for festivals and special occasions
iii) Charge 10-15% more on weekends (Special pricing)
iv) Offer weekly and monthly discounts
Step 6 - Drive direct bookings
Instead of paying 15% commission to Airbnb, you can work to attract direct bookings by implementing a few techniques,
How to start?
- Offer a 5% – 10% discount for direct bookings
- Build your own website & mobile apps by using an Airbnb clone
Action Plan
i) Create a “book direct” offer
ii) Building your own rental platform with the help of an Airbnb clone
iii) Use Google Business and Instagram to attract guests
Wrap up
By implementing these strategies and action plans, you can attract more guests and increase your bookings drastically.
All you need to do is start!
Also, if you are planning to build your “OWN” platform like Airbnb, then GlyphStay Airbnb clone is the right choice.
Who should use GlyphStay Airbnb clone?
- Vacation rental hosts who are tired of Airbnb’s fees
- Property managers who need a branded booking site and mobile apps
- Entrepreneurs launching a rental marketplace
- Resorts or B&Bs that are looking for direct bookings
Drop a message and our team will help you to launch your dream vacation rental business!
